Is BloomChic Fast Fashion? (Dec 2025)

BloomChic is a digital-first fashion brand concentrated on re-imagining and producing more inclusive alternatives – in fashion and beyond, for curved, mid and plus-size ladies in sizes 10-30. Established in 2021, it exists to empower ladies worldwide with unmatched access to design, convenience, and option. We do not think in one size fits all, we put BloomChic ladies at the centre of our developing approach.

This quality and choice is enabled through its on-demand, nimble supply chain headquartered in Guangzhou, China; along with its curved, mid to plus-size centric style approach allowed by constant client feedback and market insights. BloomChic’s 2022 Series B was led by L Catterton.

Let’s talk more about BloomChic.

You know, that brand that keeps popping up with cute dresses and “OMG POCKETS!” in the ads.

The big question: Is BloomChic fast fashion? And if BloomChic is fast fashion, how ethical is it really?

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Quick recap: What is “fast fashion”?

Before we judge BloomChic, we need to know what fast fashion means.

Fast fashion brands usually:

• Copy trends quickly from runways, influencers, and TikTok
• Drop lots of new styles very often
• Use cheap or synthetic fabrics (like polyester)
• Keep prices low to encourage buying more
• Rely on low‑cost overseas production, often with little public info about factories and wages (Wikipedia)

In short: fast fashion = quick, cheap, trendy, with big question marks around ethics and the environment.

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Who (or what) is BloomChic?

BloomChic is a plus-size fashion brand, mainly online, that focuses on sizes around 10–30 and says its mission is to “empower mid‑ and plus‑size women” with stylish, comfortable clothes. (Trustpilot)

On its own site, BloomChic talks a lot about:

• Empowerment and inclusivity
• Sustainability and “longtermism”
• A “waste‑minimizing on‑demand production model”
• Ethical operations and social responsibility (bloomchic.com)

They’ve also:

• Expanded plus sizes up to around 30/6X (Forbes)
• Refreshed packaging, including recycled interior clothing bags (bloomchic.com)

So on paper, it sounds like a feel‑good, body‑positive, semi‑eco‑friendly dream.

But… is BloomChic ethical? Or is this just a cute, floral‑printed version of fast fashion?

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Why many people say “BloomChic is fast fashion”

A lot of sustainability blogs and shoppers do describe BloomChic as fast fashion. Here’s why:

• Trend‑driven and constant newness
  • BloomChic regularly releases new, trendy pieces aimed at plus‑size shoppers who want current styles, not boring basics.
  • One ethical fashion site specifically calls out BloomChic’s frequent new drops and trend‑chasing as key signs of a fast fashion business model. (apartstyle.com)
• Affordable, but not investment pieces
  • Many dresses are in the roughly $20–$45 range, cheaper than most specialty plus‑size brands but more expensive than ultra‑cheap giants like Shein. (apartstyle.com)
  • Sustainability writers say those prices are made possible by high‑volume production and low costs, which is classic fast fashion logic. (apartstyle.com)
• Lots of synthetic fabrics
  • Reviews and sustainability blogs point out that BloomChic relies heavily on polyester and other synthetics, with only a smaller portion of cotton or natural fibres. (My Eco Closet)
  • Synthetic fabrics are a big red flag in fast fashion: they’re fossil‑fuel based and shed microplastics. (Wikipedia)
• Overseas production & shipping
  • Critics say BloomChic operates like other fast fashion brands: manufacturing in low‑wage regions and shipping to customers worldwide. (apartstyle.com)
  • Reddit users often mention long shipping times, orders coming from overseas, and a “dropshipper” feel. (Reddit)
• Low transparency
  • Ethical fashion reviewers note that BloomChic doesn’t publish a factory list, wage info, or third‑party audits, and give it poor grades for ethics and sustainability. (apartstyle.com)

Because of all this, several sustainability sites come right out and say “BloomChic is fast fashion”, and treat it like a plus‑size‑focused version of the usual fast fashion model. (apartstyle.com)

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So… how ethical is BloomChic?

Let’s look at both sides, because it’s not 100% evil and it’s not 100% saintly either.

The “ethical-ish” side

Things BloomChic does that many people like:

• Size inclusivity & representation
  • Sizes up to around 30/6X, with marketing focused on plus‑size women who are usually ignored by mainstream fashion. (Trustpilot)
  • Campaigns highlight body confidence and show diverse models, which a lot of shoppers say makes them feel seen. (luvlymagazine.com)
• Some sustainability gestures
  • Talks about sustainability, longtermism, and ethical operations on its website. (bloomchic.com)
  • Uses recycled packaging and mentions on‑demand or small‑batch production to reduce waste. (bloomchic.com)
• Happy customers and decent fit for many
  • Lots of Trustpilot reviews praise the quality, fit, and customer service, especially for sweaters and dresses. (Trustpilot)
  • A plus‑size fashion blogger (in a sponsored review, to be fair) says the fit is thoughtful and consistent and calls BloomChic a good place for affordable plus‑size pieces. (Curvily Fashion)

So from an emotional and accessibility angle, BloomChic does some genuinely positive things, especially for plus‑size shoppers who are tired of beige sacks.

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The “uhhh, is this really ethical?” side

Now the worrying bits:

• Big transparency gap
  • The brand uses words like “ethical operations” and “social responsibility” but doesn’t publicly share factory locations, wages, or independent audit results. (bloomchic.com)
  • Ethical fashion writers flag this as a major issue because without transparency, we simply can’t verify how garment workers are treated. (apartstyle.com)
• Environmental concerns
  • Heavy reliance on polyester and other synthetics is common in fast fashion and linked to pollution and microplastics. (My Eco Closet)
  • Critics say BloomChic doesn’t publish clear data or ambitious goals on emissions, water use, or waste, and give it very low sustainability scores. (apartstyle.com)
• Mixed quality & longevity
  • Some reviewers report items ripping, seams coming loose, or a strong chemical smell; others say everything is well‑made and long‑lasting. (My Eco Closet)
  • That “sometimes great, sometimes yikes” pattern is very typical of fast fashion.
• Customer experience issues
  • Many customers are perfectly happy, but Reddit threads are full of people frustrated with slow shipping, confusing or delayed returns, and sizing weirdness. (Reddit)

In other words: BloomChic looks kind and inclusive on the outside, but behind the scenes, it seems to run on a pretty standard fast fashion engine.

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Final verdict: Is BloomChic fast fashion and is it ethical?

Putting it all together:

• Based on the usual definition of fast fashion (lots of new styles, low prices, synthetic fabrics, overseas production, low transparency), BloomChic fits the fast fashion model.
• Several independent sustainability writers outright state that BloomChic is fast fashion and rate it poorly for ethics and the environment. (apartstyle.com)
• At the same time, it does offer:
  • More thoughtful plus‑size design than many competitors
  • Representation and body‑positive messaging
  • Some small steps toward more ethical and sustainable packaging and production

So, in simple English:

BloomChic is fast fashion with a friendly, inclusive face.
It is more ethical than nothing, but it is not what most people would call a truly ethical or sustainable fashion brand.

Think of it like this:

• Ethics of sizing & representation: 👍 better than many brands
• Ethics of production & environment: 😬 still very much fast fashion land

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If you do shop BloomChic, how to do it more ethically

You might still choose BloomChic because of budget, size, or style. That’s real life. If so, here are some simple ways to reduce the harm:

• Buy less, not hauls
  • Treat BloomChic like a “sometimes treat”, not an everyday habit.
• Pick pieces you’ll wear a lot
  • Choose classics you’ll wear for years, not one‑time novelty dresses.
• Check fabrics
  • Aim for cotton or blends when you can, especially if you live somewhere hot.
• Read reviews first
  • Look at photos and comments for fit and quality, especially for special events.
• Care for your clothes
  • Wash on gentle, air dry, fix small rips — make each piece last.
• Balance your wardrobe
  • Mix BloomChic items with second‑hand, vintage, or genuinely ethical brands when your budget allows.

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Tiny, honest summary

• Yes, BloomChic is fast fashion.
• No, it’s not a fully ethical or sustainable brand.
• Yes, it still meets real needs for plus‑size folks looking for cute, affordable clothes.

Your job (and it’s not an easy one) is to balance:

• Your budget
• Your body’s needs
• Your values around ethical and sustainable fashion

…and try not to buy 12 dresses just because they all have pockets.

BloomChic FAQ:

1. What is the Payment Options

Currently we accept Paypal, Visa, Mastercard, American Express, Shop Pay, Apple Pay and Google Pay.

2. How to Play Order?

Presently we accept Paypal, Visa, Mastercard, American Express, Store Pay, Apple Pay and Google Pay.

To put your very first order, you can follow the bellow directions:
1. LOGIN.
2. Pick the item you like and choose the color, size and amount, then “contribute to CART”.
3. After you have actually included all the products you desire, click “Checkout”.
4. If you have a voucher, go into the code and click “Apply.
5. Include your Contact details and Shipping address.
6. Click Continue to shipping and Select the Shipping approach you choose.
7. Click Continue to payment select payment approach, and Select the Billing address.
8. Click Pay now.

3. Why is there sale and shipping tax?

o adhere to U.S. tax guidelines, we gather appropriate sales and shipping taxes, which we then remit to the federal government. These charges are based upon regional tax policies.

4. What Size should I order?

We have various size charts on every item’s page for your referral. All items are real to size. It is extremely recommended you determine your own measurements (e.g. bust, waist, hip) and compare to our size charts before purchasing. If you have any concerns about particular measurements please call us so we can make certain you’re pleased with your choice.

5. Can I make Chnages to the order I made?

For altering order infomation:

Order not delivered: please call us and notify us regarding what info you wish to become. By the time we get your demand and the order has actually not yet been delivered, we’ll continue with it right away.
Order delivered: Unfortunately we’re not able to alter any order details for you under this scenario.

For cancelling order:

Order not delivered: please call us and notify us of your demand. By the time we get your demand and the order has actually not yet been delivered, we’ll continue with it instantly.
Order delivered: In this case please reach us as quickly as possible and we’ll attempt to stop the continuous delivery. Prospered your demand of cancel order will be furfilled, otherwise the delivery will continue. You can call us and raise another demand of cancel order when you get the plan.

6. What Does Pre-Order Mean?

A pre-order is an order positioned for a product that hasn’t been launched or is not presently in stock. They’re delivered to the consumer as soon as readily available. Pre-orders serve as a type of booking that ensures client access to it at its earliest possible accessibility.
You can examine the approximated shipping date for preorder products on the Product Page, and it is not suggested to pick reveal shipping for preorders.

7. Can I get stock items?

Sure! If you desire the readily available products delivered initially, let our client service understand, and they can divide your order. Keep in mind, there may be an additional shipping expense for the split shipment. Our objective is to guarantee you get your products without delay, and we’re here to help you every action of the method.

8. Why My order get cancelled and money refunded?

Listed below please discover a few of the most typical factors for this kind of circumstance:
There is a problem with your shipping address. We have actually attempted to call you however have actually not gotten your reaction within an affordable time period. For this factor, we might have canceled your order.One or more of the items included in your order ran out stock. If we do not get an action from you within 3 days after calling you for the very first time, we will cancel the order/item and refund you.

9. Will I receive tax refund on cancel order?

Definitely. If your order is canceled or totally returned, any sales and shipping taxes gathered will be reimbursed to you.